In 2010, The Netherlands became acquainted with the new quality angling brand: Lion Sports. Based on many years of experience in and with the angling industry, brothers Ton and Frank de Leeuw presented their first Dutch angling collection.

Lion Sports products are developed, based on many years of experience, whilst paying attention to the needs of both the angler and the retailer. Due to a strict product selection, careful development and expert advice, Lion Sports offers products with an excellent price-quality ratio and has done so for well over ten years.